“Digital marketing” is a general term that describes a wide variety of internet marketing strategies and techniques including, but not limited to, the following forms of online promotion:
Digital Marketing Consulting + Strategy
We consult and collaborate with our clients to develop personalized digital marketing plans of action. By collecting and analyzing both quantitative and qualitative data, we can determine the most relevant and effective strategies and tactics for increasing website traffic, optimizing conversion rates, improving brand awareness, and boosting social engagement. The custom digital marketing plans we produce with our clients are crucial for converting websites from static informational pages into exciting and engaging marketing and sales machines.
By analyzing both quantitative and qualitative data, we can help your organization focus on creating, organizing, and marketing valuable content that resonates with and engages your target audience. This includes creating highly relevant calls to action that inspire users to perform specific actions that move them forward in the marketing and sales process towards becoming an advocate or customer of your brand.
We can help you organize, revise, and purge the existing pages on your website to create a better, more enjoyable experience for users. It is easy for the organizational structure of a website to become overwhelming and confusing after several years of adding new content. It is also easy to lose focus of what is important in terms of the information available on your organization’s website. Let us help you focus, prioritize, and optimize the organizational hierarchy of your webpages to make users happier.
Discover what your company is doing well and not so well in terms of digital marketing, both in absolute and relative terms compared to your competition. This is a simple but effective analysis that first establishes the status quo with your organization’s strengths and weaknesses, then looks at possible future events, both positive and negative, with opportunities and threats.
Don’t describe it, design it. We collaborate with our clients to produce wireframes and mockups of webpages in realtime. This is a highly efficient, visual process resulting in tangible assets that drive the progress and development of new and improved webpages focused on what matters to your audience and your business. We work with our clients on designing mockups and wireframes in face-to-face meetings and virtually via Skype or join.me.
By implementing a series of iterative A/B split tests, we can isolate and test a single factor or variable on a landing page or email campaign to determine its effect on the overall performance of the page or email. This is an evolutionary process involving continuous tweaking of design and content that is proven to deliver results through optimizing conversion rates.